Why Indie Game Marketing Doesn't Work (And What To Do About It)?

Imagine you're trying to get everyone at school to play your game, but you just shout about it from your desk, that’s indie game marketing, and it usually doesn’t work.

You see, most indie games are like a new toy in the classroom, fun, exciting, and different, but if no one knows about it, they can't try it. That's why marketing is important: it helps people find your game.

Indie marketing is like shouting “Look at my toy!” to everyone in the school at once. But if you're too loud or not specific enough, no one really listens. They might just ignore you because there are so many other shouts.

Also, most indie games get lost among all the other new toys, it's like being a small kid trying to be heard over all the others on the playground.

Instead of shouting from your desk, try showing off your toy in different ways, maybe during lunch, or when everyone is playing tag. That way, more people notice and get excited about your game.

Think of it like this: specific, fun, repeated shows make your game the one everyone wants to play, just like that cool new toy you can't stop talking about!