Why Do Political Campaigns Use Bunches of People Who Look Exactly the Same?

Sometimes, politicians use a bunch of people who all look the same to help them win. It’s like when you're playing a game and you want everyone on your team to look strong, if they all look similar, it makes people think there are more of you than there really are! This helps voters feel like the politician is powerful and has lots of support.

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Examples

  1. A group of seven identical-looking men standing behind a candidate in an ad makes the candidate seem like he has lots of support.

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