Why Do Political Campaigns Use Ads So Much?

Imagine you're trying to get your friends to choose your team for a game, you might tell them why your team is the best. Political ads are like that, but instead of telling friends, they’re telling voters why one candidate is better than another. These ads help people remember names and ideas quickly, making it easier for them to decide who to vote for.

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Examples

  1. A candidate's ad shows them smiling while saying, 'I want to make your life better!'
  2. An ad flashes a candidate's name over a city skyline with the message, 'Together we can win!'
  3. During a big game, people see an ad about the candidate’s plan for schools

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