Imagine you're trying to get your friends to choose your team for a game, you might tell them why your team is the best. Political ads are like that, but instead of telling friends, they’re telling voters why one candidate is better than another. These ads help people remember names and ideas quickly, making it easier for them to decide who to vote for.
Examples
- A candidate's ad shows them smiling while saying, 'I want to make your life better!'
- An ad flashes a candidate's name over a city skyline with the message, 'Together we can win!'
- During a big game, people see an ad about the candidate’s plan for schools
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See also
- Why Do Political Ads Always Feel So Dramatic?
- Why Do Political Ads Always Target You?
- Why Do Political Campaigns Use Slogans So Often?
- Why Do Political Campaigns Use So Many Ads?
- Why Do Political Campaigns Use Bunches of People Who Look Exactly the Same?