Why Do We Scroll Forever on Social Media?

Imagine you're eating a bag of candy, one piece at a time, and every time you finish one, another appears. That's what endless scrolling feels like on social media. It starts with something fun or interesting, like a funny video or a cute picture. Then, before you know it, the next post comes up, and the next one after that, and pretty soon, hours have passed. Social media apps are made to keep you going forever.

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Examples

  1. You're scrolling through Instagram and suddenly feel like you've been there forever.
  2. Your friend says they were on TikTok for an hour, but it only felt like ten minutes.
  3. You open Facebook, and by the time you've finished one post, another has already appeared.

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