Why Do We Scroll Endlessly on Social Media?

Imagine you're at a candy store and there are shelves that keep moving forward, no matter how many candies you take, the shelf never stops. That's like infinite scroll! Every time we scroll down on social media, more posts appear, so it feels like we'll never run out of things to look at. It's kind of fun, but it can also make us lose track of time.

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Examples

  1. You're on Instagram and don't notice how long you've been scrolling until your mom calls you for dinner.
  2. Your TikTok feed just keeps going, no matter how many videos you watch, it never stops.
  3. You start looking at memes on Twitter and suddenly two hours have passed.

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