Why Do Some People Like Bitter Coffee?

Some people like bitter coffee because it gives them a feeling of happiness. When they drink it, their brain sends out special messages that make them feel good, just like when you eat your favorite candy.

Why Bitterness Feels Good

Bitter coffee has certain chemicals in it that tell the brain something exciting is happening. These chemicals work with the brain's happy messengers to create a feeling of reward and satisfaction. That’s why some people look forward to their morning cup of bitter coffee.

Test your understanding →

Examples

  1. A child might love eating dark chocolate because it's bitter, just like some people enjoy bitter coffee.
  2. Someone who drinks black coffee every morning feels happy because of the bitterness.
  3. When you drink a strong cup of coffee, your brain gives you a little reward.

See also

Discussion

Comments (0)

Categories: Health · Coffee· Taste· Neuroscience · Text is available under the Creative Commons Attribution-ShareAlike License.