Why Do Prices Suddenly Change When You're Shopping?

Prices change suddenly to make you feel like you’re getting a better deal. Imagine you're at the store, and as soon as you pick up a toy, the price drops, it tricks your brain into thinking you’re saving money, even if only for a little while.

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Examples

  1. You're about to buy a toy, and suddenly its price drops from $20 to $17 just for you.

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