Sometimes, when you buy a lot of something at once, it costs less, like how buying a big bag of chips is cheaper per chip than buying small bags. But other times, like with subscriptions or memberships, the more you get, the more expensive it becomes. This happens because companies use different tricks to encourage people to buy in bulk.
Examples
- Buying a big bag of cereal is cheaper per ounce than buying small boxes.
- Getting a family plan for streaming costs more per person than individual plans.
- A pizza shop gives you a discount if you order two pizzas at the same time.
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Categories: Economics · economics,consumer behavior,pricing strategies