Politicians say they're just like us to make people feel closer to them. It's kind of like when someone says, 'I'm not that good at drawing, I just doodle for fun!' even though they're really a pro. They want you to think they’re one of the crowd, not some fancy person in a suit.
Examples
- A mayor says 'I just walk to work like everyone else!' even though his car has a chauffeur.
- A president mentions, 'I still cook dinner for my family on weekends!'
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See also
- Why Do Politicians Always Agree on the Big Issues?
- How Does Persuasion Actually Work in Politics?
- Why Do Politicians Always Say 'I Agree' When They Don't Mean It?
- Why Do Politicians Always Say 'I Understand'?
- Why Do Politicians Always Say 'I Have No Enemies'?