Why Do Politicians Always Say 'I'm Just an Average Joe'?

Imagine you're trying to convince your classmates that you’re the best at math. You might say, 'I'm just like you, I don't know everything.' Politicians do something similar when they say, 'I'm just an average Joe.' It helps them feel closer to people and makes it easier for voters to trust them.

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Examples

A politician says, 'I'm just an average Joe,' to make voters feel like he's one of them.
When your teacher says they're not the best at math, you think they're more relatable.
Your friend uses the same kind of language as you, it makes you feel closer to them.

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Categories: Politics · politics· rhetoric· leadership· public perception· relatability