Why Do Political Campaigns Use Bunches of Strangers?

Campaigns use bunches of strangers because people trust other people more than they trust politicians. Imagine you're at a school fair, and someone tells you that pizza is really good, you might not believe them. But if five random kids tell you the same thing, it suddenly sounds like a real deal! Campaign crowds work the same way: lots of strangers speaking together make their message seem more real and trustworthy.

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Examples

  1. A group of 20 random kids all shouting 'We believe in this candidate!' makes the message feel more powerful.
  2. A campaign uses 10 strangers to sit on a stage during a speech, making it look like the crowd really supports the candidate.
  3. At a rally, a candidate walks out with 50 strangers who all yell the same slogan at once.

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