Imagine you're trying to win a game, and your opponent is shouting really loud. That's kind of like political ads, they help candidates be heard above the noise. The more money a campaign has, the more people it can pay to shout its message all over TV, radio, and online.
Examples
- A campaign uses a loudspeaker truck to drive through neighborhoods every night.
- A candidate's ad plays during the most popular TV show on Sunday nights.
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See also
- Why Do Political Campaigns Feel Like War?
- Why Do Political Ads Always Feel So Rude?
- Why Do Political Ads Always Feel So Dramatic?
- What are political campaigns?
- Why Do Political Campaigns Always End With 'I'm Running for Office'?