Why Do Political Campaigns Spend Millions on Ads?

Imagine you're trying to win a game, and your opponent is shouting really loud. That's kind of like political ads, they help candidates be heard above the noise. The more money a campaign has, the more people it can pay to shout its message all over TV, radio, and online.

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Examples

  1. A candidate buys spots on morning cartoons to reach kids and their parents.
  2. A campaign uses a loudspeaker truck to drive through neighborhoods every night.
  3. A candidate's ad plays during the most popular TV show on Sunday nights.

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