Imagine you're trying to convince your friends who likes ice cream, but instead of saying how tasty it is, you keep telling them that the person who doesn't like ice cream is a bad friend. That's kind of what political ads do, they try to make other people look bad so your favorite candidate looks good. It might feel rude, but it works well for making sure voters remember the message.
Examples
- A political ad says, 'Candidate A is lazy and doesn’t care about schools,' while showing Candidate B working hard at a school.
- An ad says, 'Candidate C eats hamburgers all day and never brushes their teeth.'
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See also
- Why Do Political Campaigns Feel Like War?
- Why Do Political Ads Always Feel So Dramatic?
- Why Do Political Campaigns Use Bunches of People Who Look Exactly the Same?
- Why Do Politicians Always Lie About Their Age?
- What are advertisements?