Why Do People Vote for Politicians They Know Nothing About?

People vote for politicians they know nothing about because it's easier than thinking. Imagine you're choosing between two pieces of candy, one you've never tasted before, and the other you don't like at all. You might pick the new one just to avoid disappointment. Voting works a lot like that. Sometimes people choose a candidate just because they're tired of the other ones, or their friends tell them to vote for someone else.