People often fall for cognitive biases because their brain uses shortcuts when making choices, just like a robot using a map to find its way.
Why brains use shortcuts
Imagine you're picking your favorite snack from a bowl full of cookies and candies. Your brain doesn't want to think about every single one, it wants to pick quickly. So instead of checking each one carefully, it might choose the first candy it sees because that's easier. This is like using a shortcut, and it’s called a cognitive bias.
How habits help
Sometimes your brain uses what it knows best. Like when you wear your favorite shirt every day, you know it fits well and feels good, so you pick it again without thinking. That’s also a kind of shortcut, and it helps you make faster decisions. But sometimes those shortcuts can trick you into choosing something that isn’t the best option.
It's like when your friend says, “This is the best ice cream in town!”, your brain might believe it just because your friend said so, even if the ice cream looks a little weird. That’s also a shortcut, and it helps make decisions faster, but not always the most accurate ones.
Examples
- Choosing the most expensive item because it looks better, even though it’s not needed
- Thinking your team will win simply because you want them to
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See also
- How Does the Power of Suggestion Shape Our Decisions?
- What are cognitive heuristics?
- What are irrational choices?
- What Is the Psychology Behind Decision-Making?
- What is heuristics?