Who is Framing Effects?

Framing Effects is when people make different choices based on how something is presented, even if it's the same thing underneath.

Imagine you have two boxes of candy. One box says "You get 10 pieces of candy!", and the other says "You lose 2 pieces of candy from a full bag." Both are the same, but one sounds exciting, and the other sounds like a loss. That’s framing effects in action!

• When something is shown as a gain, people usually feel happy.
• When something is shown as a loss, people often feel sad.

So if you tell someone they’ll win 10 candies, they might be thrilled, but if you say they lost 2 candies, even though it's the same result, they might not be as excited.

Think of it like getting a sticker or losing a sticker. If your teacher says, "You earned a sticker!", that feels good. But if she says, "You lost a sticker from your collection.", it doesn’t feel so great, even though you still have the same number of stickers.

Framing effects are like different ways to tell the same story, and they can change how people feel about what’s happening!