Who is App Usage?

"App usage is how often and in what ways people use apps on their phones or tablets."

Imagine your favorite toy, maybe a robot that moves when you press buttons. Now think about how many times you play with it each day, and what you do while playing: sometimes just turning it on and off, other times making it dance or sing. That’s like app usage.

When someone uses an app, like a game, a photo app, or a messaging app, they're doing something with it. Maybe they tap buttons, swipe screens, or type messages. The more they do this, the higher their app usage is.

Some people use apps all day long, like when you check your favorite cartoon app multiple times to see if new episodes came out. Others might only use an app once in a while, maybe just to send one message or take one photo.

So, app usage helps us understand how much and how often people are using their favorite apps, kind of like counting how many times you play with your robot each day!