What is the Paradox of Choice?

Imagine you're in a candy store with only five kinds of candy, easy to pick one. But if there are a hundred types, it might feel too hard to choose. That’s the paradox of choice: having more options can actually make us unhappy because we worry about making the best decision.

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Examples

  1. A kid has to pick a single flavor of ice cream from five different kinds, easy decision.
  2. A person is given 30 types of cereal and can't decide which one to buy.
  3. You’re trying on ten different shirts, but you can’t pick just one.

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