What is Targeting?

Targeting is like sending a special message to just the right friend at school.

Imagine you have a big bag of stickers, and you want to give them only to your favorite friends in class. Instead of handing out stickers to everyone, you pick out who gets them, that's targeting! You're choosing exactly who should get something special based on who they are or what they like.

Think about it like this: if you have a toy robot and only want to show it to kids who love robots, you’re targeting those kids. You might say, “If you like robots, come here!”, and only the robot-lovers come running.

In bigger situations, like on the internet or in games, people use targeting to decide who sees an ad, gets a prize, or even gets invited to a party. It's all about picking just the right group, not everyone, but the ones that matter most.