What is Google’s E-A-T?

Google’s E-A-T is like having a super team that helps decide who gets to be on top when you search for something online.

E-A-T stands for Expertise, Authority, and Trust.

Imagine you’re looking for the best ice cream shop in town. You might ask your friends or check reviews from people who’ve been there before. That’s like Expertise, knowing what makes a good ice cream shop. Authority is like when a famous food critic says that same shop is amazing, so now everyone listens. And Trust is when you know the shop has been around for years and always gives you fresh ice cream.

Think of Google as a teacher who wants to give gold stars to the best students, the websites with the most helpful information. If a website has high Expertise, like a teacher who knows all about math, that helps it get noticed. High Authority is like having lots of classmates say you’re great at math. And Trust is when your parents believe in your math skills too.

So together, Expertise, Authority, and Trust, they help Google know which websites are the best to show you!