What Does YouTube mean by "Inauthentic Content"?

YouTube says "Inauthentic Content" means videos that don’t feel real or honest, like when someone pretends to be excited about something they’re not really into.

Imagine you're playing with your favorite toy, and you make a video showing how awesome it is. That’s real content. But if someone else uses a robot to play with the toy over and over again, pretending it's their favorite, even though they don’t like it at all, that's inauthentic content.

• Real people make real videos.
• Fake people or robots can make lots of fake videos quickly.

YouTube wants to help real creators be seen, not get lost in a sea of fake videos from pretend users. So they try to find and hide the ones that feel fake, like when you see a video with 10,000 likes but it's just one person watching over and over again.

It’s like if your friend wrote a letter saying you're the best at drawing, even though they don’t know you well. It feels kind, but it might not be true, and that’s what YouTube is trying to fix!