What causes 'shrinkflation' and how does it affect consumers?

Shrinkflation is when companies make products smaller, but keep the price the same, like your favorite snack getting tinier, but still costing the same amount.

Imagine you have a bag of candy that used to be full. You’d grab it every day after school because it was fun and tasty. One day, you open the bag and whoa! It's not as big anymore, there’s less candy inside. But the price tag is still the same. That’s shrinkflation.

Companies do this to save money. Instead of raising prices, which might make people upset, they just put less stuff in the package. It feels like you're getting the same deal, but you’re actually getting less for your money.

It’s like if you bought a big juice box every morning, and one day it was smaller, but still cost the same. You might not notice at first, but over time, you’ll realize you're drinking less juice with the same amount of money. That’s how shrinkflation affects everyday people, it makes things feel like they’re staying the same, even though you’re getting a little less than before.