What are how often the keyword appears?

It’s like counting how many times your favorite toy shows up in a big box of toys.

Keywords are like your favorite toys, they’re special words that help us find things online. How often the keyword appears means we count how many times that special word shows up on a webpage or in a book.

Imagine you have a bag full of candy, and your favorite is chocolate. If you count all the chocolates, that’s like counting how often the keyword appears. The more chocolates you find, the more important that candy is in the bag, just like a webpage with lots of the same keyword might be more important to search engines.

If you have 10 chocolates in your bag, it's easier to find than if you only had 1. In the same way, a webpage with many appearances of a keyword is easier for computers to understand and remember, which can help people find it faster online!