What are filter bubbles?

A filter bubble is like having a special pair of glasses that only show you some of the world, not all of it.

Imagine you have a toy box with lots of different toys: cars, dolls, balls, and blocks. Now, if you always pick up just the cars and never look at the other toys, your filter bubble is like that, it keeps showing you only what you already like or know about, and hides the rest.

How Filter Bubbles Work

When you use something like a phone app to watch videos or play games, it learns what you like. It starts showing you more of the same kinds of things. That’s how your filter bubble grows, bigger and bigger, until most of what you see is just what you already know.

What Happens When You're in a Filter Bubble

Sometimes, other kids might have different toys or play different games, but if your glasses only show you cars, you don’t get to see those new toys. That’s like being in a filter bubble, it keeps you from discovering new and exciting things that are out there!

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Examples

  1. A filter bubble is like a cozy blanket, it keeps you warm with the same kind of news and opinions you already love.
  2. If you only watch videos about dogs, your algorithm might show you more dog-related content every day.
  3. Imagine always seeing the same type of music recommendations because that’s all you listen to.

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