What are behavioral biases?

Behavioral biases are like little helpers that sometimes make your brain choose something not because it's best, but because it feels familiar or exciting.

Imagine you're picking between two ice creams: one is a plain chocolate bar, and the other is a rainbow swirl. Even though both taste good, you might pick the rainbow swirl just because it looks fun, even if you don’t really like the extra flavors. That’s a behavioral bias called "liking what's familiar or exciting" instead of choosing the best option.

Your brain uses these helpers all day long, kind of like when you're playing with building blocks. Sometimes it picks a red block just because it was the first one you touched, even if the blue one is stronger. That’s another behavioral bias, and it helps your brain make quick decisions without thinking too hard.

These little helpers aren’t trying to trick you, they’re just making things easier for your brain, like a shortcut on your way home from school!