How Does Inside ‘Click Farms’ And Their Social Media Impact | TODAY Work?

Imagine you have a toy that keeps shouting your name so loud, everyone around you turns to look, but it’s not really you doing it. That’s what click farms do on social media.

A click farm is like a room full of people (or robots) who all click on posts or videos at the same time. It's like having 100 friends shout your name in unison, it makes your post look super popular, even if only one person actually made it.

When someone starts a new video or post online, they might not have many people watching yet. But the click farm helps by pretending lots of people are watching at once. It's like giving your toy extra batteries so it can shout louder and longer, everyone thinks you're really amazing!

Then, when real people see that post looks popular, they might join in too. Suddenly, it’s not just one person shouting, it’s a whole crowd! That’s how click farms help posts go viral, even if no one really likes them at first.