It’s like getting a personalized letter from your favorite toy every time you play.
How It Works
Political campaigns use online tools to know what you like and what you’re interested in, just like how your toy knows when you're happy or sad. They look at the websites you visit, the videos you watch, and even the games you play online. This is called tracking, and it helps them learn about you.
How They Send Messages
Once they know what you like, they send you special messages, just like your toy sends you a note when it wants to play. These messages can show up on your phone or computer in the form of ads. Sometimes they look like fun videos or cool pictures that make you want to click.
Why They Do It
They do this so they can talk to you about things that matter to you, just like how your favorite toy talks to you about your favorite game. This helps them win more friends, and maybe even help their team win the big race!
Examples
- A political ad shows up on your social media because the campaign knows you're interested in education.
- You get a message about climate change because you've been reading articles about it online.
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See also
- How To Plan A Political Campaign?
- How Does Data Privacy and Consent | Fred Cate | TEDxIndianaUniversity Work?
- What are model inversion attacks?
- What is Breach Notification Rule?
- What challenges do Democratic House candidates face in swing districts?