How Does Cultural difference in business | Valerie Hoeks | TEDxHaarlem Work?

Imagine you're playing with friends, but everyone has different rules for the game, that's like cultural differences in business.

Valerie Hoeks talks about how people from different places work together, and sometimes they get confused because their culture, the way they think, speak, or make decisions, is different. It’s like if one friend always shouts when they're excited, another friend only speaks in riddles, and a third person decides everything by flipping coins.

In her talk, she shows how knowing about these differences can help people work better together. She uses simple examples to explain that understanding culture isn’t just for big companies, it's something anyone can use when working with others from different backgrounds.

Why It Matters

When you understand someone else’s way of thinking, it’s easier to be friends, or even business partners! Just like learning a new game rule helps you play better with your friends, learning about cultural differences helps people work together more smoothly and enjoy the process.

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Examples

  1. A team from Japan and the US struggle to agree on a project timeline due to different approaches to time management.
  2. An American manager is confused by how his Dutch colleague handles feedback during meetings.
  3. Two colleagues from Brazil and Germany have trouble understanding each other's communication styles.

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