How Do Social Media Platforms Decide What to Show Us?

Imagine your social media feed is like a magic box that picks the best toys for you to play with. It watches what you click on, laugh at, or share, and it keeps giving you more of those fun things. Sometimes it even tries new ones just in case they're even better.

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Examples

A video about dancing cats shows up because you watched three videos about cats earlier.
You see a post from your old friend again and again because they keep posting pictures of their dog.
Your feed suddenly fills up with cooking videos because you liked one last week.

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Categories: Technology · social media,algorithms,online behavior