Why Do People Take Chances—or Avoid Them Altogether?

Imagine you're playing a game where you can win more money or lose some. Some kids would jump in and bet everything, while others might just take the safe choice. That’s risk preference, how people like to choose between winning big or losing a little.

Some people are like gamblers, always trying to win more, even if they risk losing it all. Others are like savers, who prefer being sure of a small reward instead of taking a chance on a bigger one. That’s how behavioral economics works, it looks at why different people make different choices based on their personality types.

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Examples

  1. A child is given a choice between taking one candy for sure or rolling a dice to win three candies, but only if they’re lucky.
  2. Some people choose to invest all their money in the stock market, while others keep it in savings.
  3. One person might choose to try a new job instead of staying with a safe but boring one.

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