How do companies predict and influence global fashion trends?

Companies are like super-cool detectives who watch what people wear and guess what will be popular next, just like you might guess your friend’s favorite snack by seeing what they eat every day.

Companies use special tools, like a big, bright flashlight, to see what’s happening in fashion. They look at social media, fashion shows, and even what kids wear to school! It's like when you peek through your door to see if your brother is wearing his favorite shoes, they’re watching the whole world!

Once companies know what might be popular, they try to make it happen. It’s like when you and your friends decide to all wear green on Monday because you think it looks cool. Companies do something similar by making lots of clothes that look like the new trend, and then sending them everywhere so people can wear them!

Sometimes, companies even work with famous people or influencers who are like fashion leaders. When they wear a certain style, everyone wants to copy them! It’s a big game of “what’s next?” played all around the world.