How do AI deepfakes threaten trust in digital media?

Imagine you have a favorite toy that talks to you, but one day, it starts saying things you didn’t tell it to say. That’s kind of what deepfakes do to videos and photos.

What is a deepfake?

A deepfake is like a clever trick your friend can play on you. It uses computer magic (but not the kind with magic words) to make someone look like they're saying or doing something totally different, even if they didn’t really say or do it. It’s like taking a photo of your cat, and then making it seem like your cat is flying.

Why trust matters

When you watch a video online, you usually believe what you see, just like how you believe your favorite toy when it talks to you. But if deepfakes can make people say things they didn’t say, or look like they're doing something funny, then you might not know what’s real anymore.

That makes it harder for everyone to tell the difference between what's true and what's fake. It’s like your toy started saying silly things, and now you don’t know if it’s being playful or just tricking you. Imagine you have a favorite toy that talks to you, but one day, it starts saying things you didn’t tell it to say. That’s kind of what deepfakes do to videos and photos.

Take the quiz →

Examples

  1. A video of a celebrity saying something silly, but it's actually fake.
  2. Someone fakes a teacher talking about math, making students confused.
  3. A deepfake makes it look like your friend is cheating on you.

Ask a question

See also

Discussion

Recent activity